Public Relations and Measurability

Public Relations and Measurability

Oftentimes I’m asked about Public Relations, what exactly IS PR and is there an actual ROI (Return on Investment). PR historically was all about press releases, but it’s evolved greatly as technology has advanced. From social media, blogging, newspapers,...
Get Off That Hamster Wheel!

Get Off That Hamster Wheel!

The many voices of expectation in our nanosecond culture are a chaotic cacophony, constantly pulling us in one direction then another, leaving us feeling battered and bruised, frustrated then eventually exhausted if we don’t practice intentionality. If you aren’t...
Marketing is Blessing not Bane!

Marketing is Blessing not Bane!

Why is Marketing Blessing not Bane? Marketing has shifted its focus dramatically. Marketing also has evolved into a major business function that crosses all areas of a firm or organization. Marketing is thus cross functional, operating in tandem with manufacturing,...
Are You a Skilled Marketer of You?

Are You a Skilled Marketer of You?

Most individuals are familiar with the word Marketing purely in an academic sense with the activity of studying the content in the business classroom. Most have understanding that Marketing deals with the putting forward in the marketplace goods, services, and a...

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